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E-Commerce & HVAC Wholesale
Full-stack B2B e-commerce platform for Delta Refrigerants - virgin AHRI-700-certified HVAC refrigerant cylinders shipped same-day from Houston. EPA-608 verification at checkout, NET-30 contractor accounts, and bulk pricing tiers.
Delta Refrigerants is a Houston-based wholesale supplier of virgin, factory-sealed HVAC refrigerant cylinders (R-410A, R-454B, R-32, and the rest of the next-generation A2L lineup), with same-day Houston delivery, free UPS and FedEx shipping nationally, and a contractor base that runs on NET-30 terms. Every aspect of the operation is calibrated to one buyer - the EPA Section 608 certified HVAC contractor who needs a factory-sealed cylinder at the jobsite today and cannot tolerate a single hour of slop. The previous digital experience treated refrigerant like a generic e-commerce SKU. There was no compliance layer for EPA-608 verification, no contractor portal for NET-30 customers, no AHRI-700 trust signaling, and no separation between the same-day Houston depot and the national free-shipping flow. Contractors who would have switched in an instant could not see the differentiators above the fold.
The refrigerant market is also a regulated category where the buyer-side compliance burden is real. EPA Section 608 certifies the technician, not the sale, and the supplier carries the responsibility for documenting that every cylinder shipped landed in certified hands. AHRI-700 is the industry purity standard, and contractors expect a card in every shipment that ties the cylinder lot to its audited assay. A generic e-commerce template handles none of that. The new site had to bake compliance into the workflow without slowing down the checkout that contractors do five times a week.
We designed and built a full-stack B2B e-commerce platform that finally communicates the operational quality the brand actually delivers. The hero opens with a single line that owns the category - "Virgin refrigerant, at the jobsite today" - paired with the hero product (a 20 LB Honeywell Solstice 454B cylinder) annotated with the three trust callouts every contractor scans for: Virgin / Factory Sealed, AHRI-700 Verified Purity, EPA Cert Required. Below the hero, a trust strip surfaces the four killer differentiators in a single row: Same-Day Houston (order by 2 PM CT), Virgin Sealed (never reclaimed), EPA 608 Compliant (verified at checkout), AHRI-700 Certified (audited purity). The catalog spans the current and next-generation refrigerant lineup with virgin / factory-sealed SKU detail pages and bulk pricing tiers that activate automatically at 5+ cylinders. The For Contractors hub presents a NET-30 account application, terms, and a logged-in dashboard where contractor pricing, order history, and AHRI-700 certificates are one click away. EPA Section 608 verification happens at checkout - the buyer uploads or links their cert before payment captures - so the company never ships to an unverified contractor and never has to chase paperwork after the sale. The shipping architecture splits cleanly: a Houston same-day depot path for orders before 2 PM CT, and a national free-shipping flow via UPS and FedEx for everywhere else. Schema markup is comprehensive: Organization, Product per SKU with AggregateOffer reflecting tier pricing, Offer with EPA-608 compliance disclosure, AggregateRating reflecting verified contractor reviews, and FAQPage. SEO targets high-intent HVAC contractor queries (R-410A near me, R-454B Houston, EPA-608 refrigerant supplier, virgin AHRI-700 refrigerant, NET-30 HVAC supplier) plus brand-and-product long-tails (Honeywell Solstice 454B 20 LB, Chemours Opteon XL-41 25 LB). Hosting runs on Inkhost dedicated infrastructure with edge caching so the catalog loads instantly anywhere a contractor is sourcing for a same-day jobsite.
The visual direction is industrial and intentionally confident. Deep navy primary, hot-orange accents for action elements, crisp white backgrounds for product photography, and friendly heavy-line iconography that signals operational seriousness without sliding into industrial-supply blandness. The hero pairs the category-owning line - “Virgin refrigerant, at the jobsite today” - with a Honeywell Solstice 454B 20 LB cylinder annotated with the three callouts every contractor scans for. The trust strip directly below covers Same-Day Houston, Virgin Sealed, EPA 608 Compliant, AHRI-700 Certified.
The catalog is structured the way contractors actually buy: by refrigerant family (R-410A, R-454B, R-32, A2L next-generation), by cylinder size (20 LB, 25 LB, 30 LB, 50 LB, 125 LB), and by brand (Honeywell, Chemours, Arkema). Each SKU page shows the product photography, the AHRI-700 lot disclosure, the bulk pricing tiers (single, 2-4, 5-9, 10+), and a clear same-day Houston versus national free-shipping cutoff. The For Contractors hub covers the NET-30 account application, the contractor portal where past orders, AHRI-700 certificates, and account terms are one click away, and the EPA Section 608 verification flow that every account completes once and references at checkout going forward.
Schema markup is comprehensive: Organization at the brand level, Product per SKU with AggregateOffer reflecting tier pricing, OfferShippingDetails for the Houston same-day cutoff and the national UPS / FedEx free-shipping policy, AggregateRating reflecting verified contractor reviews, and FAQPage covering the most common pre-purchase questions (EPA-608 acceptance, refund and warranty, shipping timelines, NET-30 application timeline). SEO targets the high-intent contractor queries every distributor competes for - R-410A near me, R-454B Houston, EPA-608 refrigerant supplier, virgin AHRI-700 refrigerant, NET-30 HVAC supplier - plus brand-and-product long-tails that the bigger distributors leave on the table. Performance is aggressive - sub-second LCP on the catalog, all Core Web Vitals green, 95+ Lighthouse on mobile - supported by Inkhost dedicated hosting with global edge caching.
A contractor-grade e-commerce platform that finally matches the operational quality
< 4 hr
Houston Delivery
Order by 2 PM CT, in the contractor truck by 3 PM the same day
EPA-608
Compliance
Section 608 verification enforced at checkout, AHRI-700 cards in every shipment
NET-30
Contractor Terms
Logged-in contractor accounts with NET-30 terms and bulk pricing tiers
“The new site finally communicates the way we actually run - virgin refrigerant, factory sealed, EPA-verified at checkout, in the contractor truck the same afternoon.”
- Delta Refrigerants
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The core services that powered this project's success
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