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Full web design, SEO, and Google Ads campaign for NG Painting & Custom Works — a BBB A+ rated painting company serving San Diego since 1995. CSLB licensed (#704978).
NG Painting had been serving San Diego County for nearly 30 years with zero online presence. Despite holding a CSLB license (#704978) and BBB A+ rating, they were invisible in local search — losing residential, commercial, and industrial painting jobs to competitors who ranked on Google.
NG Painting & Custom Works (CSLB License #704978) has been a trusted name in San Diego's painting industry since 1995, with a BBB A+ rating and nearly 30 years of experience across residential, commercial, and industrial projects. The company built its reputation entirely through referrals and repeat customers. However, newer painting companies with professional websites and Google Ads campaigns were capturing the majority of online leads, pushing NG Painting further into obscurity.
Without any website or Google Business Profile, NG Painting was completely invisible in online search results. When homeowners in San Diego, El Cajon, La Mesa, Santee, Chula Vista, or Coronado searched for painting services, they found competitors instead. The company offers 9 specialized services — from residential and commercial painting to waterproofing, popcorn ceiling removal, epoxy coatings, and industrial tank painting — but none of this was discoverable online.
We built a professional WordPress website with 8+ pages covering 9 service categories (residential, commercial, industrial painting, waterproofing, epoxy coating, popcorn ceiling removal, and more). Local SEO targeted 12 service areas including San Diego, El Cajon, La Mesa, Santee, Chula Vista, and Coronado. We launched Google Ads campaigns with conversion tracking (AW-17772603678) and click-to-call optimization, plus a free estimate contact form to capture leads.
We built a professional WordPress website with 8+ pages covering all 9 service categories — residential painting, commercial painting, industrial painting, water tank painting, house waterproofing, popcorn ceiling removal, ceiling paint & texture, garage epoxy & texture coating, and stain painting. The design features a clean red-and-white brand identity with professional photography, trust badges (BBB A+, Google Verified, CSLB licensed), and a before-and-after project gallery.
Local SEO targeted 12 service areas: San Diego, Chula Vista, El Cajon, La Mesa, Spring Valley, National City, Imperial Beach, Coronado, Lemon Grove, Bonita, Santee, and Jamul. Each area was optimized with location-specific keywords and consistent NAP data across the site. The Google Business Profile was claimed, verified, and optimized with service categories, photos, and a review generation strategy.
We launched Google Ads campaigns with full conversion tracking and click-to-call optimization — a popup triggers automatically to capture phone leads. A free estimate contact form with 6 fields captures detailed project information. WP Rocket caching, lazy loading, and WebP image optimization ensure fast load times that support both SEO rankings and ad quality scores.
From invisible to industry leader in San Diego local search
Top 5
Local Rankings
For "painting company San Diego" and 12 city-level keywords
200%
Lead Generation
Increase in quote requests via website and Google Ads
12
Service Areas
Cities covered with dedicated local SEO pages
“The best company I have ever used. They got my business turned on online very easily.”
— NG Painting & Custom Works
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The core services that powered this project's success
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